Where it began
Their dad grew up baking cookie cakes to help raise money for mission trips. Years later, he was teaching a local friend how to make cookie cakes for her own mission trip. The boys watched, jumped in, and fell in love with baking cookies.
The assignment
For their homeschool class, the boys were told they had to start a business. They were tired of asking their parents for money and wanted a way to earn their own. All three agreed on cookies.
Three months of testing
They spent three months testing batch after batch, adjusting the recipe and the bake time until it was exactly what they wanted. That's the recipe they still use for every cookie today.
Baseball season
During baseball season, they baked 72 cookies a night. While one brother was on the field, the other two walked the stands selling cookies.
They had to learn how to answer objections and hear the word "no" over and over. They kept going.
By the end of the season, people were running up to them to get cookies before they sold out.
Reinvesting
They started out baking 12 cookies at a time. Instead of spending what they earned, they saved it and invested it back into the business, buying a 30-quart mixer with their own money. Now they can make 72 cookies in a single batch.
Today
The Bake Squad now serves Middle Tennessee with local pickup and delivery, and has two corporate accounts: businesses that have the boys deliver cookies they send to their own clients. And now, the Squad ships nationwide.